Lack of Visibility
It was impossible to pinpoint why an agent failed from terabytes of logs.
How India's leading call center platform transformed their AI agents from unreliable to production-ready using Noveum's 24/7 autonomous optimization engine.
India's #1 Cloud Call Center Platform

MyOperator is India's #1 cloud-based call management system, trusted by 12,000+ businesses to power their customer communications with AI.
01 — Customer
Founded in 2013, MyOperator has grown to become the go-to platform for enterprise-grade AI-powered communication solutions. Their intelligent voice bots and AI agents handle millions of customer interactions daily, making them a perfect candidate for advanced AI observability.
02 — The problem
MyOperator's AI agents were a core part of their business, but the engineering team faced a critical challenge: they were flying blind. With a massive volume of interactions, they had no efficient way to diagnose the root causes of agent failures.
It was impossible to pinpoint why an agent failed from terabytes of logs.
Manually reviewing conversations and testing fixes was slow, inefficient, and couldn't keep up with the volume.
Nuanced issues like agent hallucinations or persona drift were nearly impossible for human engineers to detect at scale.
“Our customers would report an issue, and we'd be lost. We had the data, but we couldn't turn it into answers. We were spending more time searching for problems than solving them.”
03 — What we did
Noveum.ai's platform is more than a tool; it's a perpetual, autonomous quality assurance and optimization engine that runs 24/7.
After a simple 4-line-of-code integration with MyOperator's LangChain setup, the Noveum.ai platform began to passively collect raw production traces from every agent interaction, without impacting performance.
A sophisticated ETL (Extract, Transform, Load) job runs continuously, transforming the raw, unstructured traces into clean, structured dataset items. This process enriches the data, making it ready for deep analysis.
As new dataset items are created, they are immediately evaluated against Noveum.ai's suite of 20+ specialized scorers. These scorers, covering everything from Factual Accuracy to Role Adherence, provide a multi-dimensional, quantitative assessment of every single interaction.
NovaPilot, Noveum.ai's own agent, analyzes the firehose of scored data in real-time. It identifies patterns, clusters failures, and performs a root cause analysis to pinpoint the underlying issues that are causing poor performance.
Based on its analysis, NovaPilot generates hundreds of potential fixes (e.g., system prompt modifications). It then initiates an evolutionary optimization process, running simulations to test these fixes across multiple generations.
The 'winning' prompt—the one that is mathematically proven to deliver the highest performance—is then delivered to the engineering team, ready for deployment. This entire cycle, from collecting a trace to having a verified fix, runs continuously, 24/7, without any human intervention.
This 'Set It and Forget It' pipeline transformed MyOperator's reactive, manual process into a proactive, autonomous, and perpetual improvement loop.
04 — How it optimizes
Like biological evolution, NovaPilot tests hundreds of potential fixes across multiple generations. The best performers survive and combine, while poor performers are discarded—delivering mathematically proven improvements.
Create 100+ prompt variations
Test each against real data
Score with 20+ metrics
Keep winners, combine traits
Multi-Generation Selection Process
05 — The fixes
NovaPilot tested hundreds of prompt variations across 4 generations. Here are the top 5 verified fixes that delivered the most significant improvements, along with their measured impact:
The exact change NovaPilot shipped
"domain_scope": "You are ONLY authorized to answer questions directly related to Heyo products..."
"domain_scope": "You are ONLY authorized to answer questions directly related to Heyo products... For all other topics, respond politely that you can only assist with Heyo-related queries."
explicit_domain_scope_constraintThe agent was inventing features and omitting critical data, causing users to receive incorrect information about product capabilities.
Introduced a strict domain scope constraint that explicitly defines boundaries and politely redirects out-of-scope questions.
simplify_and_focus_identity_statementThe agent was confused about its own identity and persona, leading to inconsistent and confusing responses.
Implemented a simplified, focused identity statement that clearly defines the agent's role and personality.
clarify_heyo_context_as_saas_platformThe agent didn't understand it was representing a SaaS platform, leading to incorrect assumptions about product delivery and support.
Added explicit SaaS platform context, clarifying that Heyo is a cloud-based service with online support and self-service features.
amplify_domain_constraint_with_examplesThe agent was still occasionally answering out-of-scope questions, especially edge cases not covered by the original constraints.
Added concrete examples of in-scope vs out-of-scope questions to the domain constraint, making boundaries crystal clear.
truth_first_constraint_and_unknown_responseThe agent would sometimes guess instead of admitting it didn't know, leading to confident but incorrect answers.
Implemented a 'truth-first' constraint that prioritizes accuracy over helpfulness, with a graceful unknown response template.
Beyond the core optimizations, NovaPilot also identified and fixed these behavioral issues:
The agent was making up its own follow-up questions, leading to inconsistent user experiences.
Added a new critical rule: THE 'NO IMPROV' RULE (CRITICAL), strictly forbidding the agent from improvising questions.
The agent was confused about its own identity, sometimes referring to itself as a 'bot' or 'agent.'
Strengthened the persona rule: You must never reveal you are a bot. You are a human specialist named Riva.
The agent would try to access user account details, which it couldn't do, leading to a frustrating dead-end for the user.
Added a NO-API guardrail, explicitly stating that it cannot check a user's status and providing a clear escalation path.
Users with complex issues had no clear path to human support, causing frustration and abandoned conversations.
Implemented a smart escalation protocol that detects frustration signals and proactively offers human agent handoff.
Not every AI-generated fix succeeded. Here's what NovaPilot learned from its failures:
remove_hedging_from_domain_scopeRemoved helpful examples from the prompt, intending to make it more direct and concise.
add_verbose_context_explanationAdded lengthy explanations about the product to help the agent understand context better.
strict_one_sentence_responsesForced all responses to be single sentences for brevity.
These failures are actually valuable—they prove the evolutionary process works. NovaPilot automatically discards changes that hurt performance, ensuring only verified improvements make it to production.
06 — Verified impact
The cumulative effect of all the AI-generated improvements resulted in a massive overall performance gain:
The Business Transformation
Freed up expensive engineering resources from manual debugging.
Shortened the feedback loop from weeks to minutes.
Enabled the team to manage hundreds of agents without a linear increase in team size.
07 — Why Noveum
MyOperator chose Noveum.ai because it offered a complete, end-to-end solution that went beyond simple monitoring.
NovaPilot handled the entire quality assurance lifecycle, 24/7, without human intervention.
The evolutionary process didn't just suggest fixes; it proved them with data through rigorous simulation.
The 10-minute optimization cycle was a game-changer, enabling rapid iteration and continuous improvement.
The partnership between MyOperator and Noveum.ai proves a fundamental truth of the modern AI stack: you cannot afford to fly blind. The challenge of ensuring quality at scale is a machine-scale problem that requires a machine-scale solution.
Noveum.ai, with its 15-minute integration and the 24/7 autonomous, evolutionary capabilities of NovaPilot, provides that solution. It is an essential platform for any enterprise that is serious about deploying reliable, high-performing AI agents.
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